# Exposure

> Exposure is an Australian performance-creative agency for direct-to-consumer (DTC) and ecommerce brands. We produce high-volume UGC, static and AI ads, briefed from $500M+ in verified DTC purchase data and 45,000+ launched ads, so growth teams can launch fresh creative in days instead of weeks. We do not run the ads: the brand's own media buyer keeps the account.

## About

Most brands don't hit a media-buying ceiling, they hit a creative ceiling. Meta and TikTok's algorithms read the creative to decide who sees an ad, so the winning system produces a high volume of diverse, specific concepts and lets the data pick the winner. Exposure is that system: research-led briefing, in-house production at volume, and continuous iteration on what performs.

- Based in Sydney, Australia, working with DTC/ecommerce brands globally.
- Every ad is graded inside the client's own ad account, and the next brief starts from what won.
- Ships 50+ ads a month per client, with first drafts typically in 48 hours.
- Works as a brand's creative arm, alongside in-house teams or media-buying agencies.
- Exposure is not a media-buying agency. Clients' own buyers launch and control the spend.

## Who it is for

DTC and ecommerce brands with product-market fit, typically spending $40k+ per month on Meta, who know creative is their bottleneck. Also media-buying agencies who want a dedicated creative partner.

## Who it is not for

Brands in tobacco, alcohol, gambling, or categories relying on unsubstantiated health claims (fad diets, unproven supplements). Brands not operationally ready or lacking the working capital to scale ad spend while meeting ROAS/CPA targets. Exceptions are made for products with significant positive social impact.

## Services

- Performance videos: high-volume UGC and creator-led video ads for Meta and TikTok.
- Static ads: scroll-stopping image ads built to test angles fast.
- AI ads: AI-assisted launch creative, produced cheaply and at speed.

## Proof

- $500M+ in verified DTC purchase data behind our creative.
- 45,000+ ads launched, across 100+ brands.
- 19,012 ads pulled apart and tagged inside our own software.
- $8.9M a month in client ad spend across the book.
- 700,000+ creators in our network.
- Rated 4.7 out of 5 on Trustpilot.

## Case studies

Named accounts with the numbers attached. Every figure traces to the client's own reporting or their own written review, and each page states what we are not cleared to publish.

- [Quitelike](https://www.exposure.com.au/case-studies/quitelike): 16 concepts, 48 unique ads, CAC more than 20% below their account average, 40% hook rate, 12M+ impressions.
- [Spriggy](https://www.exposure.com.au/case-studies/spriggy): creative production 64% faster, iteration time 46% shorter, 11% lower CPA than their account average.
- [Maid To Clean](https://www.exposure.com.au/case-studies/maid-to-clean): 15-20x ROAS, sustained as spend scaled.
- [Canterbury](https://www.exposure.com.au/case-studies/canterbury): cost per lead halved.
- [Butter](https://www.exposure.com.au/case-studies/butter): 40% hook rate against a 25% sector benchmark, CAC at a quarter of the sector average.
- [Shark & Ninja](https://www.exposure.com.au/case-studies/shark-and-ninja): 45,000 raw video assets and finished ads, 200+ creators, every month for eighteen months.
- [Eucalyptus](https://www.exposure.com.au/case-studies/eucalyptus): CAC down across every brand in the group, more than halved in some. In-house record, not agency client work.

## Key pages

- [Home](https://www.exposure.com.au/): What we do, the method, services, results and FAQ.
- [Case studies](https://www.exposure.com.au/case-studies): Seven named accounts with sourced figures.
- [Blog](https://www.exposure.com.au/blog): Performance-creative frameworks, benchmarks and teardowns.
- [Book a free creative audit](https://www.exposure.com.au/book-a-call): A 20-minute audit of where creative fatigue is leaking budget and the hooks we'd test next.
- [Free cheatsheets](https://www.exposure.com.au/resources): The frameworks behind 45,000+ ads — hooks, angles, building blocks, awareness stages.

## FAQ

- Why not hire a team full time? A comparable in-house team runs $140k+/month in payroll and still lacks the cross-account spend data and research system. Exposure scales up or down with your needs.
- How quickly will I see results? Most clients see creative performance data within 2 weeks of their first delivery.
- Do you run our ads? No. Your own media buyer keeps the ad account and controls the spend. We produce and iterate the creative.
- Do you guarantee results? No. We do not promise a performance number and we never have. What we commit to is process: every ad graded in your account, first drafts in 48 hours, and a plan you keep whether or not we work together.

## Contact

Book a creative audit at https://www.exposure.com.au/book-a-call