We’re the creative production engine behind $250M+ in profitable ad spend for leading brands

High-volume UGC and performance creative for brands that take paid seriously.
Start scaling
Five white stars inside green squares followed by a single green outlined star.

Trusted by 100+ Brands

3 week timeline
and we made over 200+ ads produced in two countries
Case Study
Launch of Canva AI
Canva needed ten creators in America and Australia, as well as high-end podcast shoots, we worked closely with their team to hit a 3 week deadline. A total of 200 ads, we set up a pod on night shift to liaise with American creators.
64%+ to production
while having a 11% lower CPA than our overall account CPA
Case Study
Nov 29
Best creative agency ever!
Exposure is an incredible agency to work with! They really go above and beyond to create a memorable client experience - from the quality of work to the excellent communication.
Viv
20% + CAC reduction
and a 40% hook rate across 48 ads tested
Case Study
Dec 10
Outstanding creative
They move quickly and communicate clearly. What really sets Exposure apart is their focus on what matters - performance.
Cameron
45k+ assets delivered
shot over hundreds of creators in 2-years
Case Study
March 31
So incredible to work with
Always there for support in projects that need a quick turn around, execution is excellent and the ways of working is seamless
Steph
Acquired by Canva
Helps create performance ads for a performance ads platform
Case Study
Jun 4
A cut above the rest
These guys get performance marketing, real standout work. If you're looking to build a brand, call Exposure. Seriously.
George
$1.6B+ acquisition 
Was a client, then worked internally, then was a client again
Case Study
May 10
Performance at its best
"high-quality performance-style creative with format and pacing all held to best-in-class standards, takes the time to deeply understand your customer painpoints"
Richie
550+ ads
we organised podcast, reaction, ugc, skits, etc.
Unlocked scale
In-person shoots, high-end, creator UGC, the whole lot
Case Study
Dec 22
Exceptionally talented
When facing pushback from senior stakeholders within our business. They trusted their process, stood by their expertise, and ultimately, the results proved them right.
Adam
Incredibly impressed
"Exposure absolutely lives up to their reputation"
Case Study
Oct 28
Lives up to their reputation
I’m incredibly impressed with the results. The collaboration was seamless, the turnaround fast, and the output was exceptional. I couldn’t be happier with the results.
Kelvin
489 Ads
white-listing, creators with dogs, in-person shoots, high-end, the whole lot
Case Study
Jan 13
Unlock to explosive growth
"The team helped streamline our creative process, this was a big unlock for our business and was one of the contributing factors to our explosive growth through 2025."
Aaron

Stuck Scaling Your Ads?

It’s Not Your Targeting. It’s Your Creative.

At some point every $1M+ brand hits the same wall. CPAs climb after 5 days. Your media buyer keeps optimising the same tired creatives.

Your competitors are pulling ahead while you’re stuck recycling the same 4 ads from last quarter.

That’s why we built MKULTRA. Our proprietary system trained on $200M+ of real verified DTC purchase data.

It tells us exactly what hooks, formats and angles will convert before we ever hit record.We don’t guess. We ship.

20+ 9-fig brands scaled

In-house production team
Insights from $200M+ in ad spend
10,000+ data points on what actually scales
24–48 hour turnarounds
“The team at Exposure are super easy to work with. They have a wonderful understanding on content that converts. ”
Adam Morris
Managing Director, Mingle

We spent 2 year building an internal system

“The team at Exposure are super easy to work with. They have a wonderful understanding on content that converts. Work with exposure now!”
Adam Morris
Managing Director, Mingle
A message reads, "Hey mate, hope you had a beautiful weekend. Here are your edits!" Two images show a woman discussing pimple patches and another with acne advice. A reply below says, "I love them, thanks!"Graph with total sales of $1,425,833.01 and a rising line trend. Weekly new customers at 127+. Cost per acquisition is $18.12, decreased by 4.11%. Ad spend at 75%.Gray words like "Ideation," "Creative," "Strategy," "Shooting," and "Editing" overlap on a light background, conveying a sense of collaboration and creativity.

Built to feel in-house

Exposure is the brainchild of 10-years of shooting commercials for the likes of Hermes, Google, Adidas (and more!), and internally scaling up Australia's fastest telehealth startup, Eucalyptus. I built it to fix every issue I was experiencing.
A message reads, "Hey mate, hope you had a beautiful weekend. Here are your edits!" Two images show a woman discussing pimple patches and another with acne advice. A reply below says, "I love them, thanks!"

We don't guess

MKUltra ingests every ad running in your category across Meta and TikTok. Not ten ads. Not fifty. Every ad. It analyses which hooks are actually stopping the scroll, which ad formats are driving purchases, not just clicks, purchases, and which angles are working right now. This week. In your specific market.
Graph with total sales of $1,425,833.01 and a rising line trend. Weekly new customers at 127+. Cost per acquisition is $18.12, decreased by 4.11%. Ad spend at 75%.

We don't guess

And then, every week, we look at the data. We see what's winning. We kill what's fatiguing. And we queue the next round based on what we just learned. The system gets smarter every single week because every ad we launch feeds data back into MKUltra.
Gray words like "Ideation," "Creative," "Strategy," "Shooting," and "Editing" overlap on a light background, conveying a sense of collaboration and creativity.
Image of Contour Clinics brand logoImage of Contour Clinics brand logo
We've had an outstanding experience with Exposure. Incredibly versatile and open to feedback, their ads delivered both visually exceptional results and impressive performance. The team remained composed under pressure from senior stakeholders, trusted their process, and the results proved them right.
Adam Lester
Adam Lester
Marketing Director, Contour Clincs
Image of Eucalyptus's brand logoImage of Eucalyptus's brand logo
Exposure delivered high-quality, performance-style creative with format and pacing all held to best-in-class standards. Gabe is a very knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.
Richie Wu
Richie Wu
Growth, Eucalyptus
Image of Butter Insurance's brand logoImage of Butter Insurance's brand logo
We started working with Exposure in 2024 and it became one of the biggest unlocks for our business. Gabe and the team streamlined our creative process from ideation through to execution, bridging the bandwidth gap we had in-house and contributing directly to our explosive growth through 2025.
Aaron Nolan
Aaron Nolan
Founder, Dazy Dog
Image of Contour Clinics brand logo
We've had an outstanding experience with Exposure. Incredibly versatile and open to feedback, their ads delivered both visually exceptional results and impressive performance. The team remained composed under pressure from senior stakeholders, trusted their process, and the results proved them right.
Adam Lester
Adam Lester
Marketing Director, Contour Clincs
Image of Eucalyptus's brand logo
Exposure delivered high-quality, performance-style creative with format and pacing all held to best-in-class standards. Gabe is a very knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.
Richie Wu
Richie Wu
Growth, Eucalyptus
Image of Butter Insurance's brand logo
We started working with Exposure in 2024 and it became one of the biggest unlocks for our business. Gabe and the team streamlined our creative process from ideation through to execution, bridging the bandwidth gap we had in-house and contributing directly to our explosive growth through 2025.
Aaron Nolan
Aaron Nolan
Founder, Dazy Dog
Image of Contour Clinics brand logoImage of Contour Clinics brand logo
We've had an outstanding experience with Exposure. Incredibly versatile and open to feedback, their ads delivered both visually exceptional results and impressive performance. The team remained composed under pressure from senior stakeholders, trusted their process, and the results proved them right.
Adam Lester
Adam Lester
Marketing Director, Contour Clincs
Image of Eucalyptus's brand logoImage of Eucalyptus's brand logo
Exposure delivered high-quality, performance-style creative with format and pacing all held to best-in-class standards. Gabe is a very knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.
Richie Wu
Richie Wu
Growth, Eucalyptus
Image of Butter Insurance's brand logoImage of Butter Insurance's brand logo
We started working with Exposure in 2024 and it became one of the biggest unlocks for our business. Gabe and the team streamlined our creative process from ideation through to execution, bridging the bandwidth gap we had in-house and contributing directly to our explosive growth through 2025.
Aaron Nolan
Aaron Nolan
Founder, Dazy Dog

What you achieve with us

Numbers your CFO will love

CPA drops an average of 30%. ROAS moves from 1.2x to 4x. Spend scales from $50k to $500k without creative becoming the ceiling.

While they ideate, we ship

20+ ads a week. Edited same-day. Live in 48 hours. While your last agency was still writing the brief, we've already tested three formats.

Nothing chosen by gut feel

We monitor every format and hook angle running in your category right now. By the time we brief your creative, we've already seen what's working.

What we make (and why it works)

Performance Videos

Every single angle, hook, format and creator (especially the ones in Australia), we have tried and tested, so whenever we work with a brand, we're not reinventing the wheel.
“Exposure are the strongest and most agile performance-driven creative shop we've ever worked with in Australia to date.”
Image of Tom Mansfield, Founder of Vital+
Tom Mansfield
Founder, Vital+

Static Ads

Every single static ad we now make has millions of dollars of performance data behind it, we have tested every concept, idea, format, and we can now plug that directly into your brand.
“Exposure delivered the assets with very minimal changes and we have seen promising results using across both TikTok and Meta.”
Image of Charlie Waters, CEO at Koh
Charlie Walters
CEO, Koh

AI ads

AI ads help us get quick wins in your ad account while keeping costs low, so we can build data behind a hypothesis before moving it into full production.
“Gabe and the team were quickly able to understand our product and market, put together a research-backed plan and then execute some super high quality creative, and its performing really well in Meta.”
Tim Veron
Tim Veron
Founder, Vively

Frequently asked questions

Why don't I just hire a team full time?

Building a comparable team internally runs $140k+ per month in payroll before you factor in benefits, gear, software, and onboarding. And that team still wouldn't have access to $200M in cross-account spend data or a research system built from 10,000+ data points. You'd also be carrying the overhead whether you need 5 ads that month or 50. We scale with you. And when you need to talk to someone, you're in a Slack channel with us directly. Not waiting on a ticket.

How quickly will I see results?

Most clients see creative performance data within 2 weeks of their first delivery.

How do you brief creative without wasting my time?

MKULTRA connects to Facebook and TikTok's APIs and monitors your competitors' live ad libraries on an always-on basis. When a competing brand starts scaling a new angle or format, we know immediately and brief against it. It also gives us access to their highest converting landing pages. Is it legal? Sure. Frowned upon? Definitely.

Is my brand a good fit?

DTC and ecommerce brands with product-market fit who are ready to scale paid social. Typically brands spending $50k or more per month on Meta or TikTok who know their creative is the bottleneck. We also work alongside media buying agencies. If you already have a buyer in place, we slot in as the creative arm and make their job easier. We're not precious about it. If it helps the numbers move, we're in.

Who's not a good fit?

exposure does not partner with companies whose products:

Harm consumer health or well-being (e.g., tobacco, alcohol, gambling).

Rely on unsubstantiated claims or lack scientific credibility (e.g., fad diets, unproven supplements).

Additionally, if a client is not operationally prepared or lacks the working capital to scale ad spend to 7-figures per month while meeting ROAS and CPA targets, exposure may not be the right fit. However, exceptions are often made for companies whose products have a significant positive social impact.

What if it doesn't work?

If we work with you for 90 days, and we don't have a positive effect on your ad account, we will work for free for another month. We're that confident.

Get your free creative audit

In 20 minutes we'll review your current creative, show you where performance is leaking, and tell you exactly what we'd test first. No pitch. Just data. If we're not the right fit, we'll tell you that too.
See if we're a fit
"Hitting 15-20x ROAS. The detail in the market research and quality of the ads is worth it."
Edward Clayton
Director, Maid to Clean