−50%CAC across every brand. Then a $1.6B exit.
Stealth creatives.
Built to sell.
Ads that don’t feel like ads. They stop the scroll like the content people came for, then sell like your best salesperson. Every script starts with what your customers actually say.
- $500M
- in new customer revenue for our clients
- 45,000+
- ads delivered
- 100+
- brands shipped for
- 700,000+
- creators in our network
The brands behind the $500M.
Household names, and the ones about to be.
Canva
GoogleEucalyptus
Adidas
Shark
Airbnb
Linktree
Porsche
Spriggy
Samsung
Hermès
QuiteLike
Audi
Ninja
Under Armour
Dazy Dog
OPPO
Vital+
Pilot
Juniper
MagicBrief
Sydney Roosters
Butter
Contour Clinics
Stake
Koh
Maid To Clean
Hyro
BoConcept
Canterbury
Mingle
Gelpro
Healthscreen
Lyka
Arms of Eve
Hormn
Tabuu
Twoobs
Vegie DelightsThe receipts.
No vanity metrics. Just the number each client actually cared about.
20xROAS, and it held as they scaled spend
22xthe monthly ad spend in 11 months, and CAC still fell 41%
26xmonthly revenue. CPA down 52%.
45,000+assets in two years. One quality bar for all of them.
200+ads, brief to launch in 21 days, across two countries
- 40%
- hook rate for Butter. The category benchmark is 25%.
- −50%
- cost per lead for Canterbury
- $1.4M
- from a single angle, for a DTC fashion brand
- 4.2x
- ROAS held while a home goods brand tripled spend
The long version.
Seven brands. What was broken, what we changed, and what happened next.
CAC halved across every brand. Then a $1.6B exit.
We started with Eucalyptus when they were a fast-growing scale-up and stayed through to the $1.6B exit. 4,000+ ads across Pilot, Juniper and Kin. They liked the work enough to hire Gabe in-house for two years. He left to build Exposure. They stayed a client.
- −50%
- CAC, across every brand
- 4,000+
- ads across Pilot, Juniper and Kin
- $1.6B
- exit, acquired by Hims & Hers
- Tear it all downWe went through every ad they’d ever run, frame by frame. Not looking for what looked good. Looking for what moved a number.
- Make a lot, and make it good680+ video ads in the first six months. One Skin.Software project brought CAC down to a third of what it should have been.
- Let the account decideEvery ad scored against the account it ran in. Winners wrote the next brief.
“Exposure delivered high-quality, performance-style creative with format and pacing held to best-in-class standards. Gabe is a knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.”
Richie WuGrowth, Eucalyptus45,000+ assets in two years. Not one below the bar.
Two years, every single month. 30+ products, hundreds of creators, and every format going: performance ads, podcasts, reactions, UGC, skits. The volume never stopped and the quality never slipped.
- 45,000+
- assets, raw video and finished ads
- 2 years
- renewed every single month
- 30+
- products
- A system, not a sprintEvery new brief started from what was already winning in the account. Nothing got shot from a blank page.
- The right format for each productA podcast for one product, a skit for the next. The format fit the product and the buyer, not our habits.
- One bar for everyoneA creator’s first ad and their fiftieth went through the exact same review.
“Gabe and the team at Exposure are so incredible to work with! Always there for support in projects that need a quick turnaround, execution is excellent and the ways of working is seamless.”
Stephanie PizanisBrand Manager, Shark Beauty200+ ads in 21 days. Two countries. One team.
Canva had a launch window and two markets to hit. We cast ten creators, ran ten shoots across two countries, and delivered 200+ ads from brief to launch in three weeks.
- 200+
- ads
- 21
- days, brief to launch
- 2
- countries
- No handoffsBrief, casting, shoots, edit and delivery all ran through one team, so nothing sat waiting on anyone.
- AI launch staticsAI-assisted statics alongside the creator video, so Canva could test angles from day one.
- Made to be testedEnough volume to find the winner fast, then build on it.
12 audiences. 12 messages. 400 creators.
A musician and a small business owner don’t use Linktree for the same reason, so they shouldn’t see the same ad. We sourced and produced 400+ ads with 400 US creators, one message for each of twelve audiences, with a team across three timezones.
- 400+
- ads
- 12
- audiences, one message each
- 400
- US creators
- One message per audienceTwelve audiences, twelve briefs, each one written in that audience’s own words.
- Creators who look like the buyer400 US creators, each matched to the audience they actually resemble.
- Three timezones, one teamWherever a brief came from, it never sat waiting.
20x ROAS. And it held when they scaled.
Maid To Clean wanted to spend more without watching the return fall off a cliff. We did the research first, then built ads that held 20x as the budget went up.
- 20x
- ROAS
- Held
- on scaled spend
- Research before scriptWho actually books a cleaner, why they book, and the exact words they use to describe the problem. The ads were built from that.
- Angles that lastHook, pacing and the objection, all mapped before a camera came out.
- Keep what worksWinners briefed the next round, so the return didn’t fade as spend grew.
“Excellent experience, hitting 15-20x ROAS on our ads. The detail in the market research and the quality of the ads is worth it.”
Edward ClaytonDirector, Maid To Clean20% lower CAC. 64% faster production.
Spriggy had plenty of ideas. They just couldn’t get them made fast enough to test. We made production 64% faster, and CAC came down 20% with it.
- −20%
- CAC
- 64%
- faster production
- 46%
- shorter iteration time
- First drafts in 48 hoursA full round in four weeks, not the three to six months other agencies were taking.
- More in marketMore concepts live at once, each one scored against the account.
- A faster loopWhat won told us what to shoot next while the data was still fresh.
“Gabe and his team really go above and beyond to create a memorable client experience, from the quality of work to the excellent communication. Gabe produces high quality creative every time and knows how to nail a creative brief.”
Viv TaoMarketing Manager, Spriggy16 concepts. 48 ads. CTR up 22%.
QuiteLike was testing ads one at a time, with no way of knowing why a winner won. We built a matrix: 16 concepts, three hooks each. 12M+ impressions later, CTR was 22% above the account average and CAC more than 20% below it.
- 40%
- hook rate
- 32%
- hold rate
- +22%
- CTR vs account average
- Concept × hookEvery variable isolated, so we knew exactly what made a winner win.
- Three hooks, one shootMultiple hooks cut from the same footage. More tests, no extra shoots.
- Scored against their own accountBeat the average and it got budget. Didn’t, and it told us why.
“Outstanding creative. They move quickly and communicate clearly. What really sets Exposure apart is their focus on what matters: performance.”
Their ads. Our ads. Same account.
One of our clients puts the agency’s name on every ad they run. So for three months, our ads went head to head with the agency they already had. Same media buyer. Same budget. Same attribution. The only difference was the creative.
Return on ad spend
Exposure
16.69x
Their agency
4.2x
- 4x
- the return of the other agency’s ads
- 2.97% vs 1.85%
- click-through rate. 61% more people clicked.
- 212 vs 370
- ads. We did it with fewer.
3 May to 20 July 2026. Purchase campaigns only. Meta-attributed. Same account, same media buyer.
87 ads. 26 brands. Find yours.
Pick your category. Hit play.
Same engine. Different story.
Every result on this page came from the same four steps. The brand changes. The process doesn’t.
Find where the old ads died.
We pull apart every ad in the account, frame by frame. For one AI SaaS client, every single ad lost people at the exact same second: 0:11. That told us what to fix.
Use the customer’s words.
Reviews, Reddit, comments, support tickets. For that same client, 47 customers had written the same doubt, almost word for word. Nobody had ever answered it in an ad.
Brief against what’s winning today.
We watch your competitors’ ads every day. When one changes direction, we see it the day it ships and brief against the gap before they’ve finished scaling it.
Make it. Score it. Make the next one better.
One creator per concept. Every ad scored against your own account. Winners write the next brief. Losers tell us what not to shoot again.
In their words.
Founders, growth leads and brand managers. Word for word.
“We started working with Exposure in 2024 and it became one of the biggest unlocks for our business. Gabe and the team streamlined our creative process from ideation through to execution, bridged the bandwidth gap we had in-house, and contributed directly to our explosive growth through 2025.”
Aaron NolanFounder, Dazy Dog“Excellent experience, hitting 15-20x ROAS on our ads. The detail in the market research and the quality of the ads is worth it.”
Edward ClaytonDirector, Maid To Clean
“Exposure are the strongest and most agile performance-driven creative shop we’ve ever worked with in Australia to date.”
Tom MansfieldFounder, Vital+“Gabe was professional and very easy to deal with. He took the time to understand our brand and what our objectives were, and exceeded my expectations with the creative outputs. Our CPL halved. Can’t wait to partner with Exposure on the next TikTok project.”
“A cut above the rest. These guys get performance marketing, real standout work. If you’re looking to build a brand, call Exposure. Seriously.”
George HowesMagicBrief
“We’ve had an outstanding experience with Exposure. Incredibly versatile and open to feedback, their ads delivered both visually exceptional results and impressive performance. The team stayed composed under pressure from senior stakeholders, trusted their process, and the results proved them right.”
Adam LesterMarketing Director, Contour Clinics“His ads outperform other UGC agencies I’ve worked with, every single time.”
“Exposure delivered high-quality, performance-style creative with format and pacing held to best-in-class standards. Gabe is a knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.”
Richie WuGrowth, Eucalyptus“Gabe and his team really go above and beyond to create a memorable client experience, from the quality of work to the excellent communication. Gabe produces high quality creative every time and knows how to nail a creative brief.”
Viv TaoMarketing Manager, Spriggy“Lives up to their reputation. I’m incredibly impressed with the results. The collaboration was seamless, the turnaround fast, and the output was exceptional. I couldn’t be happier with the results.”
Kelvin ZhuHealthscreen“Gabe and the team at Exposure are so incredible to work with! Always there for support in projects that need a quick turnaround, execution is excellent and the ways of working is seamless.”
Stephanie PizanisBrand Manager, Shark Beauty
“Outstanding creative. They move quickly and communicate clearly. What really sets Exposure apart is their focus on what matters: performance.”
Before we get started.
Who is this for?
DTC and ecommerce brands spending $20k+ a month on paid social. You’ve got a media buyer. What you need is more creative worth testing.
Who runs the ads?
Your media buyer. You keep the account and the budget. We do the research, strategy, creators and production, then learn from whatever runs.
Who owns the ads?
You do. We agree creator usage rights and production requirements with you before anything gets shot.
How do we start?
Book a call. Tell us what you sell and where your creative is stuck. We’ll tell you straight whether we’re a fit, and what the first round should do.
Your next customer is scrolling.
Tell us what you sell and what’s running now. We’ll show you where your next winning ad is hiding.
Book a call