We will cut your CAC by 20% in 90 days. Or we work for free.

No lock-in contracts. No vanity metrics. Just creative that performs, briefed from $200M in real purchase data, delivered in 48 hours. If we don't improve your creative performance in 90 days, we work the next month free.
Five white stars inside green squares followed by a single green outlined star.

Trusted by hundreds of brands you know

Here's what happens when creative actually works

Five white stars inside green squares followed by a single green outlined star.
Instagram profile of cleanedbykoh with 145K followers, featuring a 5-star customer review praising the company's smooth process and promising TikTok and META results.
Image of Charlie Waters, CEO at Koh
Charlie Cohen Walters
CEO, Koh
Instagram profile of Maid To Clean showing 332 posts, 824 followers, and 197 following, with a five-star review from Edward praising their marketing ROI and ad quality.
Smiling young man with short brown hair wearing a light blue collared shirt against a white background.
Edward Clayton
Director, Maid to Clean
Instagram profile of MagicBrief, a creative strategy workflow tool with 35 posts, 4,649 followers, and 513 following, featuring a 5-star customer review praising performance marketing and brand building.
Portrait of a young man with short brown hair and blue eyes wearing a dark shirt in a blurred indoor setting.
George Howes
Founder, MagicBrief
Instagram profile of Butter Insurance showing 99 posts, 15.8K followers, and 478 following, with a highlighted positive customer review praising their creative video ads and communication.
Smiling woman with shoulder-length brown hair wearing a sleeveless brown top in a well-lit indoor setting.
Cassie Bell
Founder, Butter insurance
Instagram profile of Amber, an electricity provider with 10.7K followers, showing a five-star review praising Exposure as a reliable partner helping their team grow creatively.
Smiling young man with short black hair and a white shirt in front of green leafy plants.
Larry Nguyen
Senior Marketing Manager, Amber
Instagram profile of quiteLike.au showing 1,101 posts, 40.9K followers, and 434 following, with a review praising Gabe and the team's performance and communication.
Pink letters Q and L on a dark maroon background.
Cameron
Marketing Manager, Quitelike
Instagram profile of pilothealth with 188 posts, 16K followers, and 344 following, featuring a positive written review praising Exposure's performance-style creative and in-person studio direction.
Image of Richie Wu, Growth at Eucalyptus
Richie Wu
Growth Marketing, Eucalyptus
Instagram profile of Contour Clinics showing 908 posts, 74.8K followers, and 413 following, with a detailed 5-star review by Adam Lester praising Exposure agency's professionalism and creative quality.
Smiling man with short brown hair wearing a black t-shirt and smartwatch, standing with arms crossed against a white background.
Adam Lester
Director of Marketing, Contour Clinics
Instagram profile of HealthScreen Australia showing 54 posts, 920 followers, and 58 following with a detailed 5-star review by Kelvin Zhu praising Exposure's performance and creativity.
Smiling man with short dark hair and a beard wearing a black shirt against a light gray background.
Kelvin Zhu
Marketing Manager, HealthScreen
Smiling man with short brown hair and light beard wearing a grey polo shirt against a plain background.
Patrick Gordon
Head of Growth, NDA
Screenshot of University of Sydney Instagram profile with 2,998 posts, 228K followers, and a 5-star Trustpilot review praising responsive and personalized service dated Dec 22, 2023.
Smiling young man in a gray Helly Hansen jacket seated outdoors with green trees, a wooden building, and mountain peaks in the background.
Mitchell Cassie
Marketing, SUSF
Instagram profile of Mingle Seasoning showing 3,207 posts, 196K followers, and a user review praising Exposure's content expertise.
Bearded man wearing a white collared shirt standing indoors with a blurred background.
Adam Morris
Director, Mingle Seasoning
Instagram profile of dazydogofficial featuring orthopedic dog beds with 31.2K followers and a highlighted five-star review praising creative growth and business success.
Person carrying a white surfboard walking down concrete steps outdoors.
Aaron
Founder, DazyDog
Instagram profile spriggyofficial with 286 posts, 26.9K followers, and 147 following, showing a five-star review from Viv Tao praising Exposure agency's creative work and client experience.
Smiling woman with long black hair and a necklace, sitting indoors with a vase of orange flowers behind her.
Vivian Tao
Growth, Spriggy
Instagram profile of vively_health showing 160 posts, 16.4K followers, description about health with a highlighted user review praising high quality UGC creative by Gabe and team.
Man with a bald head and beard wearing a dark green Vively t-shirt sitting at a wooden table with a black box featuring the Vively logo.
Tim Veron
CEO, Vively
Instagram profile of Canterbury with 2,910 posts, 117K followers, and 1,339 following, featuring a 5-star review praising Gabe's professionalism and creativity on a TikTok project.
Smiling woman with shoulder-length wavy light brown hair wearing a one-shoulder dark blue dress indoors.
Rebecca Murray
Marketing Manager, Canterbury
Instagram profile of Skin Control showing 1,224 posts, 27.3K followers, and a 5-star verified review praising Gabe and the team's high-quality and efficient work.
Smiling woman with long, wavy hair wearing a dark short-sleeve top against a plain background.
Roselle Forman
Brand Marketing Manager, Skin Control
Chris
Business owner

Your media buyer can't save

bad creative

If your ads have plateaued, don't touch the audience. Don't touch the bidding. The creative is broken. Most agencies brief from what looks good. We brief from 10,000+ pieces of customer data specific to your category.

Inneficiant ads costs you $10,000 before you blink. Our retainer starts at $5,900.

See if you qualify
Every creative decision traced back to real purchase data - not gut feel
Built from $200M in tracked DTC ad spend - we know what converts before we shoot
Proprietary briefing system trained on 1,000s of winning ads across $200M+ in verfied DTC Meta adspend
First drafts in 48 hours - media buyers can start testing while other agencies are still in kickoff calls
“Excellent exprience, hitting 15-20x ROAS on our ads. The detail in the market research and then quality of ads is worth it. ”
Edward Clayton
Director, Maid To Clean

We built a proprietary briefing system trained on consumer psychology from your exact category.

“Excellent exprience, hitting 15-20x ROAS on our ads. The detail in the market research and then quality of ads is worth it. ”
Edward Clayton
Director, Maid To Clean
Graph with total sales of $1,425,833.01 and a rising line trend. Weekly new customers at 127+. Cost per acquisition is $18.12, decreased by 4.11%. Ad spend at 75%.Gray words like "Ideation," "Creative," "Strategy," "Shooting," and "Editing" overlap on a light background, conveying a sense of collaboration and creativity.

Most agencies guess what your customer wants. We brief from 10K+ pieces of evidence about what makes them buy.

Before a script is written, we pull your customer reviews, strip competitor ad libraries, and surface the exact words your buyer uses when they're about to buy. What we hand your creative team isn't a mood board. It's a buying psychology brief - the fear holding them back, the language that unlocks trust, the hook angle with the highest conversion probability. Every frame we shoot points back to it. This is your creative brief. Compare it to what your last agency sent you.

We've been inside the accounts your creative is supposed to feed

Ten years on set for Hermes, Google, and Adidas. Two years inside Eucalyptus managing paid growth. We didn't start an agency because we were good at making content. We started it because we'd seen what happens when production quality meets someone who actually knows what a paid social account needs to survive.
Graph with total sales of $1,425,833.01 and a rising line trend. Weekly new customers at 127+. Cost per acquisition is $18.12, decreased by 4.11%. Ad spend at 75%.

Your typical UGC agency ships your product to the lowest bidder

Most UGC agencies race to the cheapest creator. We choose based on audience match, not price. We direct on set. We edit for CTR, not likes. The difference shows up in your CAC within the first month.
Gray words like "Ideation," "Creative," "Strategy," "Shooting," and "Editing" overlap on a light background, conveying a sense of collaboration and creativity.

Frequently asked questions

Why don't I just hire a team full time?

Building a comparable team internally runs $140k+ per month in payroll before you factor in benefits, gear, software, and onboarding. And that team still wouldn't have access to $200M in cross-account spend data or a research system built from 10,000+ data points. You'd also be carrying the overhead whether you need 5 ads that month or 50. We scale with you. And when you need to talk to someone, you're in a Slack channel with us directly. Not waiting on a ticket.

How quickly will I see results?

Most clients see creative performance data within 2 weeks of their first delivery.

How do you brief creative without wasting my time?

MKULTRA connects to Facebook and TikTok's APIs and monitors your competitors' live ad libraries on an always-on basis. When a competing brand starts scaling a new angle or format, we know immediately and brief against it. It also gives us access to their highest converting landing pages. Is it legal? Sure. Frowned upon? Definitely.

Is my brand a good fit?

DTC and ecommerce brands with product-market fit who are ready to scale paid social. Typically brands spending $50k or more per month on Meta or TikTok who know their creative is the bottleneck. We also work alongside media buying agencies. If you already have a buyer in place, we slot in as the creative arm and make their job easier. We're not precious about it. If it helps the numbers move, we're in.

Who's not a good fit?

exposure does not partner with companies whose products:

Harm consumer health or well-being (e.g., tobacco, alcohol, gambling).

Rely on unsubstantiated claims or lack scientific credibility (e.g., fad diets, unproven supplements).

Additionally, if a client is not operationally prepared or lacks the working capital to scale ad spend to 7-figures per month while meeting ROAS and CPA targets, exposure may not be the right fit. However, exceptions are often made for companies whose products have a significant positive social impact.

What if it doesn't work?

If we work with you for 90 days, and we don't have a positive effect on your ad account, we will work for free for another month. We're that confident.

Image of Gabriel Hutcheon

Get your free creative audit

In 20 minutes we'll analyse your current creative, show you what's killing your CAC, and tell you exactly what we'd test first. No pitch. Just data
"Hitting 15-20x ROAS. The detail in the market research and quality of the ads is worth it."
Edward Clayton
Director, Maid to Clean