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Spriggy

20% lower CAC, production 64% faster. The bottleneck was not ideas. It was throughput.

Spriggy was stuck waiting on creative. We made the pipeline 64% faster and cut CAC by 20%. More concepts tested, more winners found.

-20%
CAC
64%
faster production
46%
shorter iteration timetheir own written case study
CAC
down 20%
Production speed
64% faster
Iteration time
46% shorter
First drafts
48 hours
A round
four weeks, against three to six months
Agencies on their roster
seven
Spriggy brand imagery

“Gabe and his team really go above and beyond to create a memorable client experience, from the quality of work to the excellent communication. Gabe produces high quality creative every time and knows how to nail a creative brief.”
Viv TaoMarketing Manager, Spriggy

The challenge

Spriggy's problem was not a lack of good ideas. It was that testing them took too long. The production pipeline was the bottleneck. By the time a batch of creative shipped, the insight that prompted it was stale, and there were not enough concepts in market to find the real winner.

What we did

  1. Killed the bottleneck

    First drafts in 48 hours. A pipeline built for throughput, so ideas went from brief to market in days, not weeks. A full round in four weeks, against the three to six months other agencies took.

  2. High-volume testing

    More concepts in market at once, each graded against the account. The more you test, the more winners you find, but only if the pipeline can actually feed the tests.

  3. Winners briefed the next round

    Faster production meant the loop turned faster. What won told us what to shoot next while the data was still warm.

The result

CAC down 20% while production ran 64% faster. The two numbers are connected: speed of testing is what surfaced the winners that drove the efficiency. Spriggy's own write-up put iteration time 46% shorter.

Why it worked

  • The bottleneck was throughput, and we fixed throughput first.
  • 48-hour drafts kept the insight-to-market gap short.
  • A faster loop means more chances to find the winner, and faster compounding.

Same engine. Different story.

Every story on this site ran on the same four moves. The story changes. The engine does not.

  1. 01Teardown

    shows what already worked and exactly where it died.

  2. 02Live competitor tracking

    lets us brief against what is winning right now.

  3. 03Demand mining

    gives us the customer's words, so we never invent an angle.

  4. 04Dedicated creators, graded against the account

    so winners compound into the next round.

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