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Fintech · family money app
Spriggy: creative production 64% faster, and a round cut from months to four weeks
64%
faster creative production
Ads we made for Spriggy
At a glance
- Creative production speed
- 64% faster
- Creative iteration time
- 46% shorter
- CPA vs account average
- 11% lower
- Turnaround per round
- four weeks, against three to six months
- Agencies on their roster
- seven
The engagement
- Timeframe:
- Four weeks per creative round, against the three to six months other agencies took
Results
64%
lift in creative production speed
46%
shorter creative iteration time
their own written case study
11%
lower CPA than their account average
What we did
- Spriggy already worked with seven agencies. The brief was throughput without a drop in standard.
- Systemised briefing and production so a round closes in four weeks rather than the three to six months other agencies took.
- High-volume testing without the bottleneck, so more concepts get tested and more winners get found.
- Numbers written up on their side, not ours.
What we do not publish
Spriggy's absolute spend, CPA and revenue are theirs. The figures above are the ones they published themselves or gave us permission to quote.
Questions
What did Exposure do for Spriggy?
Took over high-volume creative production for a brand already working with seven agencies, and systemised briefing, production and iteration so a full creative round closes in four weeks.
Why does Spriggy have two different speed figures?
They measure different things. Creative production speed rose 64%, which is how much more creative gets made in the same time. Creative iteration time fell 46%, which is how long a single round takes end to end. Both are real and they are not the same number.
Did Exposure run Spriggy's ads?
No. Exposure produces and iterates the creative. The client's own team keeps the ad account and controls the spend.