Free Creative Resources, Tools and Templates

Free resources

Tools and templates from the data behind 45,000+ ads

The cheatsheets, calculators and templates we use to brief and scale creative. Free, no upsell.

Free calculator

Work out how many ads you actually need per month for your spend, split across the 60-20-20 production mix.

Free scorecard

Ten questions to score your creative system out of 100 and find the one fix holding your account back.

Free cheatsheet

The formula, the benchmarks, and the exact order to fix a low hook rate. One page, from the data behind 45,000+ ads.

Free template

The brief skeleton behind 45,000+ ads. Copy it, fill it in, and send creators a brief that actually converts.