How good is your creative system, really?

1. You launch at least one new ad for every $1,000 of monthly spend.

2. Most of your output restages proven winners, not brand-new concepts.

3. You run one concept per ad set, never mixing concepts in one ad set.

4. Your briefs come from customer language and competitor ads, not taste.

5. You test enough each month to find two to three winners.

6. You rinse winning bodies with multiple hooks.

7. You judge ads on amount spent and ROAS, not hook or hold rate.

8. Your ads introduce the product late, not in the first few seconds.

9. You diagnose why an ad fatigued before making a replacement.

10. You get first drafts of new creative within days, not weeks.