QuiteLike: 48 ads, 16 concepts, and a CAC more than 20% under their account average
Ads we made for QuiteLike
At a glance
- Concepts shipped
- 16
- Unique ads
- 48 (three hooks per concept)
- Impressions
- 12M+
- Hook rate
- 40%
- Hold rate
- 32%
- CAC vs account average
- more than 20% lower
The engagement
- Creative volume:
- 48 unique ads from 16 concepts, three hooks each
Results
What we did
- Sixteen distinct concepts rather than sixteen versions of one idea, so the account tested angles instead of edits.
- Three hooks per concept, giving 48 unique ads off a single production cycle.
- Every ad graded in their account, with the next brief written from what won.
- Their media buyer kept the account. We never touched the spend.
“Outstanding creative. They move quickly and communicate clearly. What really sets Exposure apart is their focus on what matters: performance.”
What we do not publish
Absolute spend and absolute cost per acquisition are the client's numbers, not ours to publish. Every figure above is stated relative to their own account average, which is the comparison that removes seasonality and budget changes.
Questions
What did Exposure do for QuiteLike?
Scripted, cast, shot and edited 16 distinct creative concepts, each with three hooks, for 48 unique ads. Their own media buyer ran the account; Exposure produced and iterated the creative and graded every ad on in-account performance.
What results did QuiteLike see?
A cost per acquisition more than 20% below their account average, a 40% hook rate and 32% hold rate, in-platform CTR up 22% on the account average across conversion campaigns, an 18% lift in average retention rate against the same channel average, and more than 12 million impressions.
Is the QuiteLike CAC figure absolute or relative?
Relative. The figure is measured against QuiteLike's own account average over the same period, which controls for seasonality and budget changes. Exposure does not publish a client's absolute spend or cost per acquisition without written permission.