We built a testing matrix for QuiteLike, 16 concepts, each with three hooks, and 12M+ impressions later the numbers held above account average.
“Outstanding creative. They move quickly and communicate clearly. What really sets Exposure apart is their focus on what matters: performance.”
QuiteLike's account was underperforming its own potential. The ideas were not the bottleneck. The structure was. Ads were being tested one at a time, against each other, with no system to isolate what was actually working: the concept, or the hook.
Sixteen concepts, three hooks each, 48 unique ads. Every variable isolated so a winner could be traced back to the thing that made it win, not guessed at.
One shoot, multiple hooks cut from the same footage. More angles tested without the production cost of more shoots.
Every ad measured against QuiteLike's own baseline, not a generic benchmark. What beat the average got budget. What did not, told us why.
12M+ impressions. Hook rate at 40%, hold rate at 32%, and CTR up 22% against the account average. CAC finished more than 20% under it. The winning structure was not an accident. It was the matrix doing its job.
Every story on this site ran on the same four moves. The story changes. The engine does not.
shows what already worked and exactly where it died.
lets us brief against what is winning right now.
gives us the customer's words, so we never invent an angle.
so winners compound into the next round.
