The challenge
QuiteLike's account was underperforming its own potential. The ideas were not the bottleneck. The structure was. Ads were being tested one at a time, against each other, with no system to isolate what was actually working: the concept, or the hook.
What we did
- 01The concept by hook matrix
Sixteen concepts, three hooks each, 48 unique ads. Every variable isolated so a winner could be traced back to the thing that made it win, not guessed at.
- 02Rinsed hooks off the raws
One shoot, multiple hooks cut from the same footage. More angles tested without the production cost of more shoots.
- 03Graded against the account
Every ad measured against QuiteLike's own baseline, not a generic benchmark. What beat the average got budget. What did not, told us why.
The result
12M+ impressions. Hook rate at 40%, hold rate at 32%, and CTR up 22% against the account average. CAC finished more than 20% under it. The winning structure was not an accident. It was the matrix doing its job.
Why it worked
Isolating variables meant we knew why a winner won.
Three hooks per concept multiplied the testing surface without multiplying the spend.
Everything graded against the account's real baseline.
“Outstanding creative. They move quickly and communicate clearly. What really sets Exposure apart is their focus on what matters: performance.”
