Free calculator
How many ads do you actually need per month?
Move the slider to your monthly ad spend. We will show the creative volume that keeps an account scaling, split across the 60-20-20 production mix.
$25,000
New creatives you need per month
25
At roughly one new ad per $1,000 of monthly spend. Here is how that splits across the 60-20-20 production mix we run on every account:
15
Replicate
Restage proven winners on a fresh avatar, scene or format.
5
Iterate
Hook swaps, format swaps and new CTAs on a concept that works.
5
Net-new
Genuinely new concepts. the lowest-leverage tier, used sparingly.
This is a floor, not a ceiling. The fuller formula ties volume to a revenue target: new creatives = new-customer revenue target ÷ (average spend per ad × average ROAS). We work through both in how many ad creatives you need per month, and why most of it should restage winners in the Andromeda-era playbook.
Want 25 ads a month built for you?
Drop your email and we'll send a sample plan at your volume, briefed from real spend data.