01
What we did
Creative built for a category where nobody wants to think about the product until the moment they need it.
Hook-first production, tested against the sector benchmark rather than against the brand's own back catalogue.
Insurtech / travel insuranceA 40% hook rate in one of the most competitive categories there is.
Travel insurance is a brutal category. Butter ran a 40% hook rate against a 25% sector benchmark and a CAC at a quarter of the sector average, then was acquired in 2025.
- 40%
- hook rate
- 4x
- better CAC than the sector average
- 2025
- acquired
against a 25% sector benchmark
- Hook rate
- 40%
- Sector benchmark
- 25%
- CAC vs sector average
- a quarter of it
- Category
- travel insurance
Same engine. Different story.
Every story on this site ran on the same four moves. The story changes. The engine does not.
- 01Teardown
shows what already worked and exactly where it died.
- 02Live competitor tracking
lets us brief against what is winning right now.
- 03Demand mining
gives us the customer's words, so we never invent an angle.
- 04Dedicated creators, graded against the account
so winners compound into the next round.
Book your strategy call20 minutes. You leave with a plan either way.
