The challenge
Most cleaning brands sound the same. Same promise, same tone, same stock-feeling creative. Maid To Clean wanted to spend more but could not do it without tanking the return. The offer was not the problem. The creative was not built on anything specific, and you cannot scale an ad that is guessing.
What we did
- 01Research and teardown
Before a word of script, we went deep on who actually books a cleaner, why they book, and the exact words they use to describe the problem. The ads were built from that language.
- 02Strategy and briefs
Angles that spoke to the real reason people buy. Hook, pacing, objection, all mapped before filming.
- 03Cast, shoot, edit
Shot with dedicated creators, every cut through the review gate.
- 04Launch and learn
The ads went live and we watched what held. What won briefed the next round, so the return did not fade as the budget grew.
The result
20x ROAS, held as spend scaled. The part that matters more than the headline number.
Why it worked
The ads spoke the customer's own language.
Angles built to last, not just to hook.
We kept grading against the live account, so winners compounded.
“Excellent experience, hitting 15-20x ROAS on our ads. The detail in the market research and the quality of the ads is worth it.”
