← All case studies
Consumer appliances
Shark & Ninja: 45,000 assets, 200+ creators, every month for eighteen months
45,000
raw video assets and finished ads
Ads we made for Shark & Ninja
At a glance
- Assets produced
- 45,000 (raw video and finished ads)
- Creators
- 200+
- Cadence
- every month for eighteen months
- Formats
- performance, podcast, reaction, UGC and skits
The engagement
- Timeframe:
- Every month for the last eighteen months
- Creative volume:
- 200+ creators held to one standard across every format they run
Results
45,000
raw video assets and finished ads made for them
200+
creators, held to one standard
18
consecutive months, renewed every one
What we did
- A production line rather than a project: 200+ creators cast, briefed and edited to one consistent standard.
- Every format their buyers run, from performance and UGC through to podcast, reaction and skits.
- Volume that holds its standard is the hard part. Anyone can make 45,000 assets badly.
What we do not publish
We are not cleared to publish Shark or Ninja's performance numbers. What we can say is that they have re-bought every month for eighteen months, which is the only number a brand that size votes with.
Questions
How many ads has Exposure made for Shark and Ninja?
45,000 assets, which includes raw video assets as well as finished ads. It is not 45,000 finished ads. The work spans 200+ creators and every format their buyers run.
Why does this case study have no performance numbers?
Because we are not cleared to publish them. Large brands rarely grant written permission to publish account data. The verifiable signal we can offer is tenure: they have re-bought every month for eighteen months.