Shark ran performance, podcast, reaction, UGC and skits across 50+ products with hundreds of creators. The machine never stopped, and the quality never dropped.
“Gabe and the team at Exposure are so incredible to work with! Always there for support in projects that need a quick turnaround, execution is excellent and the ways of working is seamless.”
Stephanie PizanisBrand Manager, Shark BeautyShark did not have a creative problem. They had a consistency problem at a scale almost nobody touches. Thirty-plus products, each needing its own angles, its own creators, its own formats, and a brand standard that could not slip no matter how fast the volume climbed.
Most agencies break at that volume. Either the quality drops, or the timeline slips, or both.
Two years, hundreds of creators, one pipeline. Teardown informed every new brief. Winners graded against the live account fed the next round. Nothing was shot from a blank page.
Performance, podcast, reaction, UGC, skits. The format matched the product and the audience, not the production team's default.
45,000+ assets, and the review gate on every one. A creator's first ad and their fiftieth shipped to the same bar.
45,000+ assets over two continuous years. The number is the story: that is a creative engine, not a campaign. When a new product launched, the pipeline already had the data, the creators and the formats waiting.
Every story on this site ran on the same four moves. The story changes. The engine does not.
shows what already worked and exactly where it died.
lets us brief against what is winning right now.
gives us the customer's words, so we never invent an angle.
so winners compound into the next round.
