Cost per lead halved.

Canterbury Australia's cost per lead halved on creative built to their brand guidelines, not around them. Their marketing manager said it on the record.

-50%
cost per lead

Cost per lead: halved
Brand guidelines: worked to, not around
On the record: yes, named marketing manager

What we did

Took the time to understand the brand and its objectives before producing anything.

Performance creative built inside a heritage sportswear brand's guidelines rather than around them.

Delivered against their stated objectives, on the record.

“Gabe was professional and very easy to deal with. He took the time to understand our brand and what our objectives were, and exceeded my expectations with the creative outputs. Our CPL halved.”

Rebecca MurrayMarketing Manager, Canterbury Australia

Same engine. Different story.

Every story on this site ran on the same four moves. The story changes. The engine does not.

01Teardown
shows what already worked and exactly where it died.
02Live competitor tracking
lets us brief against what is winning right now.
03Demand mining
gives us the customer's words, so we never invent an angle.
04Dedicated creators, graded against the account
so winners compound into the next round.