Took the time to understand the brand and its objectives before producing anything.
Performance creative built inside a heritage sportswear brand's guidelines rather than around them.
Delivered against their stated objectives, on the record.
“Gabe was professional and very easy to deal with. He took the time to understand our brand and what our objectives were, and exceeded my expectations with the creative outputs. Our CPL halved.”
Rebecca Murray
Marketing Manager, Canterbury Australia
What we do not publish
Canterbury's spend, absolute cost per lead and revenue are not ours to publish. The halving is their own published statement.
Questions
What result did Canterbury see?
Their cost per lead halved. The figure comes from Rebecca Murray, Marketing Manager at Canterbury Australia, in a public review: “Our CPL halved.”
Can a performance creative agency work inside strict brand guidelines?
Yes. Canterbury is a heritage sportswear brand with firm guidelines, and the creative was built to them rather than around them. Performance creative and brand consistency are not opposites.
