The challenge
Launch windows do not wait. Canva needed a high volume of launch creative across two countries, on a deadline, without the usual agency lag between brief and delivery. The requirement was not just good ads. It was good ads, fast, at scale, in two markets at once.
What we did
- 01One system, end to end
Brief, cast, shoot, edit, deliver, all inside a single pipeline. Ten creators across two countries, coordinated by one team so nothing moved at the speed of the slowest handoff.
- 02AI launch creative
AI-assisted statics and launch creative built to test fast, so Canva could validate angles at speed instead of waiting weeks for production.
- 03Built to iterate
The point of launch creative is to find the winner. We built volume designed to be tested, torn down and rebuilt.
The result
200+ ads delivered in 21 days across two countries. From brief to launch, end to end. Not a single missed deadline, because the system absorbed the timeline pressure instead of passing it to the client.
Why it worked
One pipeline, no handoffs to lose.
AI-assisted launch creative collapsed the timeline.
Volume built to test, not to sit in a deck.



