CanvaSaaS

200+ ads, two countries, 21 days. One system from brief to launch.

Canva needed launch creative that could test fast across two markets. Ten creators, ten shoots, two countries, one system, end to end.

200+
ads
21
days, brief to launch
2
countries
Ads we made for Canva
Ads shipped
200+
Turnaround
21 days, brief to launch
Markets
two countries
Creators
ten creators, ten shoots
Creative
creator video plus AI launch statics
01

The challenge

Launch windows do not wait. Canva needed a high volume of launch creative across two countries, on a deadline, without the usual agency lag between brief and delivery. The requirement was not just good ads. It was good ads, fast, at scale, in two markets at once.

02

What we did

  1. 01
    One system, end to end

    Brief, cast, shoot, edit, deliver, all inside a single pipeline. Ten creators across two countries, coordinated by one team so nothing moved at the speed of the slowest handoff.

  2. 02
    AI launch creative

    AI-assisted statics and launch creative built to test fast, so Canva could validate angles at speed instead of waiting weeks for production.

  3. 03
    Built to iterate

    The point of launch creative is to find the winner. We built volume designed to be tested, torn down and rebuilt.

03

The result

200+ ads delivered in 21 days across two countries. From brief to launch, end to end. Not a single missed deadline, because the system absorbed the timeline pressure instead of passing it to the client.

04

Why it worked

01

One pipeline, no handoffs to lose.

02

AI-assisted launch creative collapsed the timeline.

03

Volume built to test, not to sit in a deck.

Same engine. Different story.

Every story on this site ran on the same four moves. The story changes. The engine does not.

  1. 01Teardown

    shows what already worked and exactly where it died.

  2. 02Live competitor tracking

    lets us brief against what is winning right now.

  3. 03Demand mining

    gives us the customer's words, so we never invent an angle.

  4. 04Dedicated creators, graded against the account

    so winners compound into the next round.

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