- 200+
- ads
- 21
- days, brief to launch
- 2
- countries
- Ads shipped
- 200+
- Turnaround
- 21 days, brief to launch
- Markets
- two countries
- Creators
- ten creators, ten shoots
- Creative
- creator video plus AI launch statics
200+ ads, two countries, 21 days. One system from brief to launch.
Canva needed launch creative that could test fast across two markets. Ten creators, ten shoots, two countries, one system, end to end.
The challenge
Launch windows do not wait. Canva needed a high volume of launch creative across two countries, on a deadline, without the usual agency lag between brief and delivery. The requirement was not just good ads. It was good ads, fast, at scale, in two markets at once.
What we did
- One system, end to end
Brief, cast, shoot, edit, deliver, all inside a single pipeline. Ten creators across two countries, coordinated by one team so nothing moved at the speed of the slowest handoff.
- AI launch creative
AI-assisted statics and launch creative built to test fast, so Canva could validate angles at speed instead of waiting weeks for production.
- Built to iterate
The point of launch creative is to find the winner. We built volume designed to be tested, torn down and rebuilt.
The result
200+ ads delivered in 21 days across two countries. From brief to launch, end to end. Not a single missed deadline, because the system absorbed the timeline pressure instead of passing it to the client.
Why it worked
- One pipeline, no handoffs to lose.
- AI-assisted launch creative collapsed the timeline.
- Volume built to test, not to sit in a deck.
Same engine. Different story.
Every story on this site ran on the same four moves. The story changes. The engine does not.
- 01Teardown
shows what already worked and exactly where it died.
- 02Live competitor tracking
lets us brief against what is winning right now.
- 03Demand mining
gives us the customer's words, so we never invent an angle.
- 04Dedicated creators, graded against the account
so winners compound into the next round.
Book your strategy call20 minutes. You leave with a plan either way.
