The challenge
Every agency says its ads perform. Almost none can show it in the same account, under the same buyer, against the incumbent. This client's naming convention made that comparison possible, so we ran it.
What we did
- 01Same account, same rules
Purchase campaigns only, Meta-attributed, straight out of the client's own ad account. No cherry-picked window: every ad both agencies shipped between early May and late July 2026.
- 02Their buyer ran both
The client's media buyer launched both sets of ads. We touched neither the spend nor the targeting, which is what makes the comparison clean.
- 03Scored, not guessed
Every ad we ship is graded on what it cost per purchase. The scoreboard here is the same one we keep on every account.
The result
Our ads returned 16.69x against the incumbent's 4.2x, roughly four times the return. 2.97% CTR against 1.85%, so 61% more people clicked ours. Same account, same buyer, same three months.
Why it worked
A comparison inside one account removes the excuses: same audience, same budget rules, same attribution.
The gap was in the creative, because nothing else was different.
We score every ad we ship. Almost nobody else does.
